Red Bull Racing Partners

Red Bull Racing Partners

 

Partnerships Philosophy

Red Bull has now been involved in Formula One as a team owner for over five years.

During the first few years of this period the focus was on establishing the Red Bull brand within the sport. Having achieved that, over the last 18 months we have turned our attention to opening up the world we have created within F1 to like-minded partners.

As a company Red Bull is all about creativity, innovation and doing things differently. At Red Bull Racing, we have the same philosophy. We take a completely different approach to Formula One and offer partners the ability to make their sponsorship 'come alive' - to create something people will remember and gravitate towards - and have it stand out in a crowded marketplace.

We try to open up the possibilities, not restrict them. We create value streams for partners over and above those normally associated with Formula One, allowing them to exploit rights in interesting and unusual ways.

We are a premium sponsorship opportunity, dedicated to working with a small number of partners - with the relationships based on creativity and innovation - so that they gain maximum benefit from the cooperation.